Why Magic Leap’s Idea Of Augment Reality Is Vague And Confusing

Is augmented reality vague and confusing? Normally it’s not, but Magic Leap, the augmented reality company, is an exception. Their public statements regarding the future of augmented reality are shrouded in a veil of vagueness— as they raise a hope but don’t not tell anything substantial.

Magic Leap

Most of the places it seems making non-specific claims and uses verbose and wordier expression. It says that the augmented reality environment will be shared by multiple people by unspecified computing devices.

The company has always tried to explain how this technology will alter and modify the public spaces in the future. And when it gives details to explain that things start getting fuzzy.

“If the user is a small child, the statue may be a dog,” the patent application further explains, “Yet, if the viewer is an adult male, the statue may be a large robot,”. It means the two people will see the same thing differently.

Hope you would have understood by now what company wants to tell you; and even if you have not understood anything— it’s not your fault.

Imagine a sport where players will compete in virtual reality space, but spectators will see them as a miniature figures. Sounds pretty cool, but it lacks detail how and when it will be done.

Blending AR ideas into its elaborate and wordy predictions Magic leaves just leaves you even more confused. For example: think of how you might use hologram overlays in a coffee shop, don’t you also want the entire coffee shop to turn into “a Madagascar jungle scene … with or without jungle sounds and other effects.

These are all futuristic technology and nobody knows when it will be a reality. However, the document makes sense at one place when it says that the future of virtual reality will not just lie in head mounted displays and smartphone, but also with mixed reality contact lenses and implantable devices that stimulate the optical receptors of brain.

All of this sounds fascinating, but the future of virtual reality and augmented reality is still vague despite Magic Leap’s elaborate predictions. And then, once you’re getting used to the idea of getting augmented reality surgically implanted in your brain, it seems really fantastic.


Chief Content Strategist

An active journalist and blogger with more than a decade of experience. He has worked with various national and international publications. Sharing behind the curtain news is his passion.

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