Why Samsung Is Fearful Of This Product

Google Cardboard virtual reality headset, despite apprehensions regarding its success, has proved its might. More than 5 million Cardboards have already been shipped. Contrary to Oculus Rift VR, which is more attuned to high-end VR experience, it’s cheaper and is trying to deliver the VR experience from the mobile headset.

SAN FRANCISCO, CA - MAY 28: An attendee inspects Google Cardboard during the 2015 Google I/O conference on May 28, 2015 in San Francisco, California. The annual Google I/O conference runs through May 29. (Photo by Justin Sullivan/Getty Images)
SAN FRANCISCO, CA – MAY 28: An attendee inspects Google Cardboard during the 2015 Google I/O conference on May 28, 2015 in San Francisco, California. The annual Google I/O conference runs through May 29. (Photo by Justin Sullivan/Getty Images)

So it’s more a threat to Samsung Gear VR which also runs on the mobile handset. In order to deliver the finest quality VR experience, Google is planning to use better quality sensors and lenses enabling it for improved head tracking and less latency.

It plans to build a new virtual reality software which will be used in the next version of Android operating system. This new VR headset will come under its Nexus brand. It will have brand new apps and some really tantalizing high-quality games.

The Oculus Rift has a huge number of games and apps. Samsung is launching a 360 –degree camera in the coming Mobile World Congress. According to CCS, more than 24 million VR devices will be sold by 2018 which is currently 2.5 million.

The development is worrying news for Samsung as the low price of Google Cardboard will really attract the mass market. The prospect of Google Cardboard seems enticing as of now and it will be interesting to watch how it takes up the challenge from Samsung Gear VR and Facebook’s Oculus Rift.

VIKASH KUMAR

Chief Content Strategist

An active journalist and blogger with more than a decade of experience. He has worked with various national and international publications. Sharing behind the curtain news is his passion.

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